Dance

Description

Dance debuted its e-bike subscription service in Berlin in summer 2020. We were there from the beginning — handling the digital brand identity, the marketing website, and the iOS and Android apps for launch.

After a successful pilot, the collaboration continued for over a year. Long enough to move beyond the launch and become genuinely embedded in how Dance developed their product.

Credits
Woman in a yellow-green jumpsuit smiling while walking alongside a Dance e-bike on a sunny city street Dance app open on a phone mounted to e-bike handlebars, displaying a navigation map with a route plotted through the city
Dance app UI overview showing various modules, elements and details
Front-on view of Dance e-bike handlebars with a phone showing a live ride stats
Man in a beige jacket standing confidently with a Dance e-bike on a wide city street in golden-hour light